Deep Dive: Google's Payment Strategy to Samsung for Gemini AI App Preinstallation

Published On Tue Apr 22 2025
Deep Dive: Google's Payment Strategy to Samsung for Gemini AI App Preinstallation

Google paid Samsung 'enormous sums' for Gemini AI app installs...

Google began paying Samsung for Gemini in January, according to Fitzgerald, who testified Monday in Washington federal court as part of the Justice Department’s antitrust case.

Alphabet Inc pays Samsung Electronics Co an "enormous sum of money” every month to preinstall Google generative AI app, Gemini, on its phones and devices, according to court testimony, even though the company’s practice of paying for installations has twice been found to violate the law.

Google pays Samsung to preinstall Gemini app on Galaxy devices

Partnership Details

The company began paying Samsung for Gemini in January, according to Peter Fitzgerald, Google’s vice president of platforms and device partnerships, who testified Monday in Washington federal court as part of the Justice Department’s antitrust case. The contract, set to run at least two years, provides fixed monthly payments for each device that preinstalls Gemini and pays Samsung a percentage of the revenue Google earns from advertisements within the app, Fitzgerald told Judge Amit Mehta, who is overseeing the case.

Mehta found last year that Google’s practice of paying Samsung to be the default search engine on its devices violated antitrust law. He is currently hearing testimony to decide what changes to force Google to make to its business to remedy the illegal behavior.

Previous Cases

Between 2020 and 2023, Google paid US$8bil (RM35.02bil) to make Google Search, the Play Store, and Google Assistant the default on Samsung’s mobile devices, according to testimony in a separate case over the company’s monopolization of the Android ecosystem.

Samsung and Google Cloud Expand Partnership, Bring Gemini to ...

The federal jury hearing that case found in 2023 that Google abused its power in the Android app market with its Google Play store policies. A California federal judge later ruled that the company must lift restrictions that prevent developers from setting up rival marketplaces and billing systems. Google is appealing.

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