Decoding the Impact of AI Search Engines on SEO

Published On Wed May 28 2025

AI Search and SEO: POV on Google's AI Mode, ChatGPT

The SEO world is abuzz with the rise of AI search engines such as ChatGPT, Gemini, and Perplexity. These AI tools are making waves in headlines, workflows, and boardroom discussions, prompting us to question their impact on SEO and whether they are reshaping the search landscape.

Adoption and Usage of ChatGPT

ChatGPT.com currently ranks #39 among global web domains according to Cloudflare, positioning itself close to platforms like Pinterest and Discord. With an estimated 520–560 million monthly average users (MAUs), ChatGPT is steadily growing but still lags behind major search engines like Google and Bing. Despite its significant user base, ChatGPT accounts for around 3.7 percent of the search queries that Google processes.

Google Dominance in Search

Although ChatGPT is making a mark in the AI search space, Google remains the dominant player in search, receiving exponentially more search queries than its AI counterparts. Most ChatGPT sessions originate after a Google search, emphasizing Google's continued authority in the search ecosystem.

ChatGPT's Role in Search

Unlike traditional search engines, ChatGPT serves a different purpose, often catering to creative tasks such as ideation, writing, and content generation. While it may not have the same capabilities as Google in areas like commerce, news, or finance, ChatGPT's unique offerings complement rather than compete with traditional search engines.

Google's AI Mode in Search

The Evolving Search Landscape: How AI is Changing SEO

Google's AI Mode in Search poses a significant challenge to AI platforms like ChatGPT due to its advanced technology and ecosystem. With enhanced capabilities and a robust revenue model, Google's AI Mode provides a search experience that surpasses what ChatGPT can offer.

Future of AI Search and SEO

While AI search engines like ChatGPT are gaining traction, they do not signal the end of traditional SEO practices. These tools rely on well-optimized content from existing web pages, emphasizing the importance of quality content and SEO fundamentals. AI search engines introduce a new layer of visibility, expanding opportunities for brands to enhance their online presence.

Conclusion

The evolution of AI search engines signals a shift in the SEO landscape, offering new possibilities for brands to improve their search visibility. Understanding and adapting to this change will be crucial for enterprise SEOs looking to stay ahead in the digital sphere.