The EU monitoring Microsoft & Google AI deals to prevent oligopoly
The EU is closely monitoring the latest developments in AI deals between tech giants Microsoft and Google to ensure compliance with antitrust regulations. As part of its efforts to promote fair competition among member countries, the EU has been implementing legislation that impacts companies like Apple.
AI technology is rapidly transforming the tech industry, with many companies, including non-tech ones, incorporating AI into their products and services. Google has been a leader in implementing complex AI models in the mobile sector. To address limitations posed by smartphones' size, Google has introduced Gemini Nano, a lightweight version of its Gemini AI models, integrated into devices like the Pixel 8 and Galaxy S24 series.
EU's Concerns
The EU is particularly concerned about the potential impact of agreements between industry giants on smaller players in the market. Margrethe Vestager, the EU's competition commissioner, has expressed apprehension about the barriers these big tech companies could create for smaller AI developers to reach their target audience.
Vestager has highlighted specific areas of scrutiny, such as evaluating the implications of exclusivity clauses in Microsoft's investments in OpenAI, the company responsible for ChatGPT. The EU is closely monitoring Microsoft's acquisition of smaller companies, like Inflection, to access talent and resources.
Regulating AI Industry
Legislation surrounding AI-based products and advancements is still in progress, complicated by the rapid evolution of the AI industry. The EU is actively investigating various practices in AI-related markets to ensure fair competition and prevent monopolization of the AI sector by a few dominant players.
Vestager emphasized the importance of robust competition enforcement during times of significant technological changes, asserting that strong measures are necessary to maintain fair competition in the industry.
The EU's objective is to prevent the consolidation of power in the AI segment by a few major corporations. Vestager reaffirmed the EU's commitment to vigilance in safeguarding competition in the AI market.
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