Decoding Apple's Move: Goodbye S Series iPhones

Published On Sat Mar 08 2025
Decoding Apple's Move: Goodbye S Series iPhones

Why did apple stop releasing S Series Iphonescarterpcs tech ...

Apple has a history of releasing new iPhone models every year, with incremental updates and improvements. One of the popular lines of iPhones was the S series, which typically followed the release of a new numbered iPhone. However, in recent years, Apple has stopped the practice of releasing S series iPhones. This decision has left many Apple fans wondering why.

The Shift to Numberless Naming

One of the primary reasons behind Apple's decision to stop releasing S series iPhones is the shift towards numberless naming. Instead of following a numbered iPhone with an S model, Apple has opted to use alternative naming schemes. For example, after the release of the iPhone 11, Apple followed up with the iPhone 12, instead of an iPhone 11S.

Introducing Mox

Focus on Major Updates

Another factor that may have contributed to the discontinuation of the S series iPhones is Apple's focus on delivering major updates with each new iPhone release. By moving away from the S series, Apple can emphasize significant design changes, improved features, and enhanced technology in its numbered iPhone models.

Streamlining the Product Line

Apple debuts iPhone 16e: A powerful new member of the iPhone 16 ...

Additionally, eliminating the S series iPhones may help Apple streamline its product line and reduce confusion for consumers. With a more straightforward naming structure, customers can better understand the differences between iPhone models and make informed purchasing decisions.

Continued Innovation

Apple is known for its commitment to innovation and staying ahead of the curve in terms of technology and design. By discontinuing the S series iPhones, Apple can focus on pushing the boundaries of what is possible with each new iPhone release, without being constrained by incremental updates.

List of iPhone models - Wikipedia

In conclusion, while the decision to stop releasing S series iPhones may have come as a surprise to some, it is part of Apple's strategy to evolve its product line, deliver major updates, streamline its offerings, and continue to innovate in the competitive smartphone market.

Identify your iPhone model - Apple Support