Meta Platforms and EssilorLuxottica's new generation of smart glasses have exceeded sales of the previous version, according to EssilorLuxottica's Chief Executive. The Ray-Ban Meta smart glasses, which were launched in October, have witnessed a surge in sales, enabling users to livestream directly to their Facebook and Instagram followers. These smart glasses feature Meta AI technology, providing users with information about the objects they are viewing.
Significance of the Success
The initial iteration of smart glasses, which emerged from the collaboration between Meta and EssilorLuxottica, faced challenges in gaining consumer adoption.
Notable Statements
Francesco Milleri, CEO of EssilorLuxottica, acknowledged that the first-generation Ray-Ban Stories paved the way for the triumph of the latest smart glasses. Milleri mentioned during an event in Milan that evolving consumer expectations have contributed to the success of the second generation of smart glasses. The AI functionality integrated into Meta's Ray-Ban glasses is currently limited to the United States and is not yet accessible in Europe. Milleri expressed anticipation for the European Artificial Intelligence Act's decision to enable the technology in Europe.
According to EssilorLuxottica's CEO, Meta serves as a crucial partner for the company, and their brands act as cultural intermediaries, facilitating the integration of technology into people's lives.
Reported by Elisa Anzolin; Edited by Keith Weir
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