OpenAI launches ChatGPT image-generator | News | Campaign Asia
The latest version of image generation from OpenAI aims to address the shortcomings of AI-generated visuals. OpenAI has introduced 4o image generation within its ChatGPT platform, offering a range of use cases specifically tailored for the marketing communications industry.
Key Features of 4o Image Generation:
More accurately rendered images: OpenAI's 4o image generation focuses on creating visually appealing and precise images. The platform emphasizes the importance of generating useful imagery, particularly for applications like logos and diagrams where accurate text rendering is crucial.
Better binding and adherence to prompts: 4o image generation demonstrates improved capabilities in incorporating elements from text prompts into the final output, ensuring better adherence to the provided prompts.
Iteration on images: Users can now refine images by using uploaded images as inspiration, allowing for a more natural conversation flow to maintain consistency in visual elements. This feature is particularly useful for creating multiple iterations of visual assets for ad campaigns.
Rendering more complex visuals: With 4o image generation, users can handle a larger number of objects within a visual, enabling the creation of more intricate and detailed images with better control over object traits and relationships.
A wider variety of styles: The models powering 4o image generation have been trained on a diverse range of images, including photorealistic styles, resulting in outputs that are more convincing and versatile.
While OpenAI recognizes that 4o image generation is not flawless, the company has implemented restrictions to prevent the generation of illegal content and included metadata to identify AI-generated images.
4o image generation is currently available in various ChatGPT products and is expected to be rolled out for Enterprise and Edu tiers in the near future. Google's Imagen is another example of image generation software that has highlighted logo creation capabilities within its Gemini suite of AI tools.
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