Zuckerberg: Meta will help people build their own digital twins
Meta CEO Mark Zuckerberg sees big potential in AI's ability to help people — especially creators — do more, not less. His vision of helping people digitally simulate their personalities and businesses online stands in contrast to the fear of generative AI's potential to destroy livelihoods.
Driving the news:
Zuckerberg, in a wide-ranging fireside chat about AI with Nvidia CEO Jensen Huang on Monday afternoon at the SIGGRAPH conference, described a future in which Meta's AI tools could help small businesses and creators generate "an AI version of themselves as sort of an agent or an assistant that their community can interact with."
The big picture:
Meta, like other Big Tech, is facing growing investor scrutiny for its AI spend.
Between the lines:
With more than 3 billion people using at least one of Meta's apps every day, there's plenty of data for the company to use for its AI tools.
My thought bubble:
There's an aspect of this vision that's positive for creators facing burnout. At the same time, if these tools produce more AI-generated content in the feed this will create more competition and could put more pressure on creators to adjust their strategies and output.
Watching Huang and Zuckerberg interact
on stage was newsworthy on its own.
What we're watching:
Meta reports second-quarter earnings Wednesday after markets close.
