Apple is giving Siri an AI makeover to compete ChatGPT, Google's ...
Popular new chatbots, starting with OpenAI’s 2-year-old ChatGPT and the wave of AI assistants that followed, have become increasingly conversational. Now, Apple (AAPL) is looking to make its pre-teenaged voice assistant, Siri, a competitor in the space.
Apple's New Siri Upgrade
The iPhone-maker is working on a new Siri built on advanced large language models (LLMs) that will allow for more fluid conversations and the ability to carry out more complex requests, Bloomberg reported, citing unnamed sources familiar with the plans. This new version, internally known as "LLM Siri," could be unveiled as soon as next year, with the rollout beginning in 2026.
Apple Intelligence and ChatGPT Integration
Apple is already planning to add ChatGPT to its AI toolset, known as Apple Intelligence, next month as part of the phased rollout of its new AI-powered features. Despite this, many users were underwhelmed with the initial features and capabilities of the Apple Intelligence update on iPhone 15 Pro models.
Apple CEO Tim Cook on Apple Intelligence
Apple CEO Tim Cook expressed excitement about the Apple Intelligence update, stating that it marks a new chapter for Apple innovation and a new era for Siri. However, the delayed rollout of AI features has put Apple behind its competitors.
Future Updates and Revenue Growth
Upcoming updates to Apple Intelligence, slated for a December software update, will include more powerful writing tools, visual additions to ChatGPT integration, and localized English in several countries. The company also plans to add more languages and tools in the future.
Apple recently reported a record $94.9 billion in revenue for the September quarter, with iPhone sales up 6% year-over-year, indicating a strong performance in the market.
