Meta blocks Apple Intelligence in iOS apps like Facebook and...
It has been revealed that Meta, the parent company of Facebook and Instagram, is blocking Apple's personal AI.
'Apple Intelligence,' announced by Apple at WWDC24 in June 2024, will be available in the United States from iOS 18.1 released in October 2024 and in Japan from iOS 18.4 released on March 31, 2025. The following article summarizes what you can actually do with Apple Intelligence.
Impact on Meta Apps
Most apps support Apple Intelligence by default, but developers can specify that their apps are not compatible with Apple Intelligence. According to a report by Brazilian technology blog Sorcererhat Tech, Meta's Facebook, Instagram, WhatsApp, and Threads apps are no longer able to use features such as the writing tool that would be available if they supported Apple Intelligence.
The writing tool is a feature that allows you to have Apple Intelligence rewrite your text. However, the writing tool is no longer displayed in the Meta app.
Additionally, the Meta app does not offer the Genmoji feature, which allows you to create your own emoji using Apple Intelligence.
In addition, it has been revealed that Meta has also removed the previously available 'ability to add keyboard stickers and Memoji to Instagram's store.'
Reasons for Blocking Apple Intelligence
Meta has not revealed why it is blocking Apple Intelligence in its apps, but Apple-related media 9to5Mac pointed out that 'Meta may want users to use Meta AI instead of alternatives such as Apple Intelligence. Meta AI is available in almost all of the company's apps and can generate text and images in the same way as Apple Intelligence.
In addition, Apple and Meta were in talks to provide Meta's AI model, Llama, to Apple Intelligence, but the partnership ultimately fell through because Apple could not agree to Meta's privacy policy.
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