Midjourney Statistics By Revenue And Facts (2025)
Since its launch in July 2022, Midjourney has rapidly emerged as a leading generative AI art platform. By 2024, the platform had amassed over 20.4 million users on its Discord server, reflecting significant global adoption. Midjourney’s revenue trajectory has been impressive, growing from USD 50 million in 2022 to USD 200 million in 2023 and reaching USD 300 million in 2024. This growth was achieved without any external marketing investments, highlighting the platform’s organic appeal and user-driven expansion.
Operating with a lean team of approximately 100 employees, Midjourney’s efficient model underscores the scalability of AI-driven platforms. The company’s commitment to innovation is evident in its continuous updates, with Version 7 released in April 2025, enhancing image realism and user customization.
Midjourney Discord Community Growth
As of May 2025, Midjourney’s Discord community has grown to over 21 million members, solidifying its position as the largest community on the platform. In 2024, Midjourney generated US$50 million in revenue in its launch year, followed by US$200 million in 2023, and reaching US$300 million in 2024. By 2025, revenue hit US$500 million, showing a strong upward trajectory driven by global adoption and increasing demand for generative AI art.
Midjourney offers four subscription plans tailored to different user needs based on their demands for computer-generated image production intensity. The plans include Basic Plan, Standard Plan, Pro Plan, and Mega Plan, each offering various GPU hours.
Web Traffic Statistics
Most of the web traffic on Midjourney comes from the United States (approximately 21.86%), followed by China (6.14%), Russia (5.42%), India (4.52%), and Germany (4.08%). The platform entertains a slightly male-dominated audience (54.45% males), especially among 18 to 24-year-old users, which accounts for 35.36% of their traffic.
Midjourney’s sub grew from only 5 members in June 2022 to over 1.1 million members by February 2024, indicating massive community participation. In social media, YouTube is the king of traffic generation (41.12%), followed by Facebook, Reddit, Pinterest, and X/Twitter.
Most of the web traffic for Midjourney is generated through direct entry, which happens to be the biggest contributor with a 67.78% share, pointing toward brand loyalty. Organic Search comes next with 21.48%, while paid search accounts for 7.02%. Social media, referrals, emails, and display advertising compose mere fractions of the total.
