Vodafone, Google Partner for Enhanced AI and Cloud Services ...
Vodafone and Google have announced a ten-year strategic expansion of their existing partnership to bring new services, devices, and TV experiences to millions of Vodafone's customers across Europe and Africa. This collaboration will be supported by Google Cloud and Google's Gemini models. The agreement aims to provide storage, security, and AI assistance to Vodafone's customers in 15 countries, as well as its partners in an additional 45 markets worldwide. At the same time, Google will leverage Vodafone's fixed and mobile connectivity services to enhance workforce productivity.
Leading the Way in Enhanced Consumer Experiences
A key focus of the partnership between Vodafone and Google is to enable consumers to make the most of the latest hardware and digital technologies, including AI and cloud-based applications. Together, they plan to enhance the range of products and services available in stores and online, with a renewed customer experience that emphasizes the benefits of AI. This will include offering YouTube subscription-based products, Google One subscription plans, Pixel devices, and other Android devices to consumers.
Vodafone and Google will also collaborate to enhance Vodafone TV, which runs on Android TV, using Google Cloud's advanced gen AI capabilities to introduce additional content discovery features, rewards, offers, and content monetization through Google Ad Manager. The teams are exploring a more integrated YouTube experience across Vodafone TV devices.
Digital Transformation & Security Powered by Google Cloud's Gen AI
Vodafone and Google Cloud have a history of collaboration, having previously worked together to create a data repository (data lake) that houses Vodafone's data and existing AI and data analytics services on Google Cloud. The expanded partnership will see Vodafone utilizing Vertex AI, Google Cloud's enterprise-ready AI platform, to develop and scale machine learning models and AI applications powered by Google's Gemini models. This will facilitate innovation and the launch of new products for Vodafone's operating companies in multiple countries.
As part of this collaboration, Vodafone plans to offer enhanced cyber protection to its business customers through a cloud-native cybersecurity solution developed in-house, with the support of Google Cloud's Security Operations platform. This solution will include security incident and event management, as well as software-based protection tools, ensuring that products and services are designed with security in mind to protect customers online.
Industry Standards and Innovation
Both companies are committed to promoting universal industry standards in online safety, responsible AI development, network performance, and interoperability. This joint effort aims to drive industrial efficiency, boost innovation, and enhance public services at scale. Through this partnership, Vodafone seeks to make AI-powered cloud, content, and connectivity more accessible to a wider audience.
Quotes
"Together, Vodafone and Google will put new AI-powered content and devices into the hands of millions of more consumers. Using these services, our customers can discover new ways to learn, create, and communicate, as well as consume TV, on a scale we haven't seen before." - Margherita Della Valle, Vodafone Group chief executive
"Our expanded partnership with Vodafone will help bring our most advanced AI products and services, including our Gemini models, to more people across Europe and Africa. I'm excited to see how Vodafone's consumers, small businesses, and governments will use generative AI and Google Cloud to transform the way they work and access information." - Sundar Pichai, CEO of Google and Alphabet
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