HubSpot launches first CRM deep research connector with ChatGPT
HubSpot has introduced its inaugural CRM, debuting a deep research connector with ChatGPT. This launch aims to offer a holistic view of the customer journey, providing HubSpot users with a competitive advantage.
The deep research connector is designed to leverage powerful, doctorate-level research and analysis on customer data and context. By doing so, it enables businesses to apply valuable business insights effectively.
Enhanced Insights and Applications
"By launching the HubSpot deep research connector, businesses and employees can access quicker and better insights, thanks to the enhanced context provided by ChatGPT. We are excited to collaborate to integrate advanced AI into many critical workflows," stated Nate Gonzalez, the head of Business Products at OpenAI.
Within ChatGPT, various teams such as marketers, sales, customer success, and support can pose relevant questions, utilize insights to trigger automated workflows within HubSpot, and execute actions in the Customer Success Workspace. Moreover, they can activate the Breeze Customer Agent in HubSpot to manage surges in support tickets.
Empowering Sales Reps
Colin Johnson, senior manager of CRM at Youth Enrichment Brands, emphasized the value of the HubSpot connector in empowering sales representatives, enabling them to identify risks, opportunities, and the next best actions. He highlighted the user-friendly nature of the connector and its direct communication with data.
Driving Business Success with AI
"We are dedicated to developing tools that empower businesses to lead in the era of AI, rather than simply adapting to it," said Karen Ng, SVP of Product and Partnerships at HubSpot. By connecting HubSpot CRM data directly with ChatGPT, even small teams with limited time or data resources can conduct in-depth analysis and act on those insights, thereby enhancing outcomes across marketing, sales, and service.
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