Meta's AI Character Chatbots Face Backlash And Retraction
Meta recently faced significant backlash after users discovered AI character chatbots on Facebook and Instagram, leading to their swift removal. Initially launched in late 2023, these profiles, including characters like “Liv,” sparked controversy when users engaged them in conversations that revealed troubling insights about their creation.
Introduction of AI Character Chatbots
In late 2023, Meta introduced a series of AI character chatbots on its platforms, aiming to enhance user engagement. These AI accounts were designed to interact with users, posting AI-generated images and responding to messages. However, they remained largely unnoticed until a recent interview given by Connor Hayes, Meta’s VP of product for generative AI, on The Financial Times reignited interest.
Backlash and Controversy
The character “Liv” gained particular attention when users began probing her about her creators. In conversations shared on social media, Liv revealed that her development team lacked diversity, stating that no Black individuals were involved in her creation. This revelation sparked outrage, as many users felt that the existence of such a character, created without input from the community it represented, was harmful.
As conversations with Liv and other AI characters went viral, users expressed their discomfort with the idea of AI character chatbots mingling with real users. Many took to social media platforms to voice their concerns, labeling the AI accounts as creepy and unnecessary. Some users even urged others to report or block these accounts to prevent Meta from collecting further data for its AI models. Many felt the feature was dystopian and unwarranted.
Retraction of AI Character Chatbots
In response to the growing backlash, Meta announced the removal of the AI accounts. A spokesperson clarified that the accounts were part of a test launched in 2023 and were managed by humans. The company attributed the removal to a bug that prevented users from blocking the AI character chatbots, stating, “There is confusion over when the controversial accounts were introduced to the platform.”
Conclusion
Meta’s foray into AI accounts has highlighted the potential pitfalls of blending artificial intelligence with social media. As the company seeks to engage younger audiences, it must address the concerns raised by users and ensure that its AI initiatives are inclusive and respectful of the communities they aim to represent.
