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Wisconsin Cheese Mart featured in Super Bowl commercial
A Milwaukee small business, Wisconsin Cheese Mart, gained national attention by being showcased in a Super Bowl commercial aired in Milwaukee. The commercial highlighted the Google Gemini AI tool, which aids small businesses in creating product descriptions and engaging with customers.
The advertisement was part of a broader Google campaign that featured businesses from various states and demonstrated how AI technology contributes to their development. Ken McNulty, the owner of Wisconsin Cheese Mart, expressed that the exposure from the commercial has already resulted in a surge in online sales nationwide.
Local patrons and tourists were thrilled to witness the local business being highlighted. One such visitor, Michon Stark, who was in Milwaukee from Minnesota, saw the commercial while watching the Super Bowl at a local bar. She made it a point to visit the store before heading back to Minnesota, indicating her excitement to sample their products.
Ken Teske Jr. echoed similar sentiments, emphasizing the importance of supporting local businesses to prevent them from going out of business. Wisconsin Cheese Mart's relationship with Google dates back to 2017 when it was recognized as Google Business of the Year for Wisconsin.
McNulty acknowledged Google's significant assistance in enhancing his small business, particularly in improving his writing skills for descriptions and customer outreach. The Super Bowl commercial not only shone a spotlight on Wisconsin Cheese Mart but also highlighted Wisconsin's reputation for producing exceptional cheese.
View the full commercial here.
