Meta CTO says 2025 is a crucial year for its AR/VR business as ...
During a recent tech conference, Meta's Chief Technology Officer (CTO), Andrew Bosworth, stated that the year 2025 will play a pivotal role in the development of Reality Labs, which is the augmented and virtual reality division of the tech behemoth. Bosworth, an early engineer at Meta, highlighted the increasing market competition within the Augmented Reality/Virtual Reality (AR/VR) sector as a positive sign for the industry.
Excitement Surrounding Meta’s AI-powered Ray Ban Glasses
Bosworth expressed enthusiasm about the growing popularity of Meta’s AI-powered Ray Ban glasses, stating that the innovative device has captured the interest of both consumers and competitors. He noted the shift from relative obscurity to prominence in the market, which has attracted competitors. Bosworth emphasized the significance of the progress made in the current year, indicating its disproportionate impact compared to previous and subsequent years.
Intensifying Competition in the AR/VR Space
Amidst increasing competition, Google recently announced a partnership with Gentle Monster and Warby Parker to develop smart glasses operating on the Android XR platform. Additionally, rumors suggest that Apple is gearing up to launch its own smart glasses next year. Bosworth underlined the importance of recognizing early indicators in the market and maintaining a focus on executing internal strategies rather than solely reacting to external competition.
Meta's Strategic Focus and Ambitious Plans
Bosworth shared insights from Meta's former Chief Operating Officer, Sheryl Sandberg, emphasizing the significance of executing internal plans effectively to avoid failure. He emphasized the company's dedication to meeting internal standards and executing their plans meticulously. Looking ahead, the Meta CTO outlined the company's ambitious goals for the year, stressing the importance of evaluating their execution by year-end and assessing the long-term impact in five years.
Meta previously announced the sale of over two million units of its flagship Ray Ban AI glasses since their launch in October 2023. The smart glasses, now available for pre-order in India, offer various styles, including the new Skyler frame, with prices ranging from Rs 29,900 to Rs 35,700 for select models. These glasses can be seamlessly connected to smartphones using the Meta AI app.
Overall, Bosworth's remarks underscore the critical juncture facing Meta's AR/VR business in 2025, as the company navigates through evolving market dynamics and intensifying competition to drive innovation and growth.
