KFC Philippines turns customers' AI-generated dream snacks into reality
To celebrate International Fried Chicken Day, KFC Philippines invited fans to design their dream KFC snacks using Meta's AI sticker feature. From 4-6 July 2024, fried chicken enthusiasts could use the KFC Crave Generator to share their creations on social media with the hashtag #KFCInternationalFriedChickenDay. The fast food giant selected the 11 most innovative ideas, turning them from digital concepts into edible products. The creators of these chosen snacks were also invited to taste their creations.
Embracing Creativity and Innovation
This activation by KFC Philippines is reminiscent of Burger King’s Million Dollar Whopper Contest earlier in the year. While the fan creations were not made available for sale to the public, the initiative allowed consumers to exercise creativity and co-create unique products. In a world dominated by ‘the age of average’, such opportunities for customization are highly welcomed.
The Rise of REMIX BRANDS
Opportunities for deeper customization, greater control, and the ability to innovate are on the rise, with customer expectations evolving accordingly. This trend, identified as REMIX BRANDS, suggests that customization will become a fundamental aspect rather than just an optional feature.
Creating Surprise and Delight
Businesses, especially in the quick-service restaurant industry, can benefit from delivering unexpected and delightful experiences. By breaking away from predictable routines, brands like KFC and Burger King can keep consumers engaged and excited.
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