How Google is supporting the 2024 UK general election
We are supporting the UK General Election by surfacing high quality information to voters, safeguarding our platforms from abuse and equipping campaigns with the best-in-class security tools and training.
In advance of the General Election on July 4th, we wanted to share more about our plans to support this process. In line with our commitment to helping organise the world’s information, making it universally accessible and useful, we are taking a number of steps to support election integrity in the UK by surfacing high quality information to voters, safeguarding our platforms from abuse and equipping campaigns with the best-in-class security tools and training. We’ll also do this work with an increased focus on the role artificial intelligence (AI) might play.
Supporting election integrity
In the run up to elections people need useful, relevant and timely information to help them navigate the electoral process. Here are some of the ways we make it easy for people to find what they need:
- To better secure our products and prevent abuse, we continue to enhance our enforcement systems and to invest in Trust & Safety operations — including at our Google Safety Engineering Center (GSEC) for Content Responsibility, dedicated to online safety. We also continue to partner with the wider ecosystem to combat misinformation.
- We have introduced policies and tools to help audiences navigate AI-generated content.
- As elections come with increased cybersecurity risks, we are working hard to help high risk users, such as campaign and election officials, improve their security in light of existing and emerging threats, and to educate them on how to use our products and services.
Global efforts
This all builds on work we do around elections in other countries and regions including in the US, EU, and India. Supporting elections is a core part of our responsibility to our users and we’re committed to working with government, industry, and civil society to protect the integrity of elections in the UK.
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