ChatGPT prototypes its next strike against Google Search: browsers
Manage your account with ChatGPT developer OpenAI taking a step further in creating a third-party search tool integrating the chatbot into websites. The project, if successful, could position OpenAI against Google as both a search engine and a web browser.
The Information on NLWeb
According to The Information, OpenAI is working on a search tool called NLWeb (Natural Language Web) currently in prototype phase. The company has presented the prototype to potential partners in various industries such as travel, retail, real estate, and food. Partners like Conde Nast, Redfin, Eventbrite, and Priceline have been named as early adopters of the tool, which aims to incorporate ChatGPT's search features into their products and services.
Competition with Google's Gemini AI tools
NLWeb stands as a potential competitor to Google's Gemini AI tools that have seen rapid development. Google, following OpenAI's initiatives in November 2022, introduced chatbots and expanded Gemini into a versatile AI assistant integrated into its search engine. This integration assists users with various tasks including shopping and travel.
Challenging Google's Dominance
OpenAI sees an opportunity to challenge Google's dominance, particularly in the browser market where Google's Chrome holds a significant global market share. Recent statistics show that ChatGPT's global visitors have been on the rise, rivaling Chrome's numbers. OpenAI's introduction of ChatGPT Search, a real-time query answering feature within the chatbot, positions ChatGPT closer to Google's search capabilities.
Potential Regulations and OpenAI's Plans
While Google faces scrutiny, OpenAI has considered developing a proprietary web browser. However, as per The Information, the company is not close to moving forward with such a project. This potential development comes at a time when Google is under pressure from regulatory bodies, with talks of splitting its Chrome browser division, which could create space for competitors to establish themselves in the market.
Amidst these developments, OpenAI continues to innovate, with recent introductions like ChatGPT Search reshaping the chatbot's capabilities to mirror those of traditional search engines. The potential for a proprietary web browser could further solidify OpenAI's position in the digital landscape.
