Google AI Advances Gemini Live In New Way To Talk With Search ...
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New Google AI Mode in Gemini Live
A new Google AI Mode code could be behind the latest release of its Gemini Live app, which enables users to have an actual conversation with artificial intelligence (AI) in a multimodal experience. Visual capabilities already exist in Google Lens, allowing users to take a video and append a question. Gemini Live provides the ability to ask questions out loud, which will improve performance in advertising.
Google has not announced specific advertising in Gemini Live, but it’s likely that the company will explore options since working on an AI Mode, complete with a microphone button for voice input. The new feature allows users to ask follow-up questions and interrupt responses.
A recent ad released in November just prior to the U.S. Thanksgiving holiday shows how it works on Pixel 9. An email from Google's December newsletter points to a download of Go Live from Google Play or the Apple App Store. Gemini Live is available in 40 languages. Privacy settings emphasize data privacy and retention policies.
Impact of AI on Search Behavior
AI is expected to change the behavior of users as they rely more on digital platforms for information. The recent appointment of David Sacks as AI and crypto czar by president-elect Donald Trump signifies the growing significance of AI technology.
During the Black Friday and Cyber Monday holidays in the U.S., Google AI Overview behavior saw significant shifts in response to holiday shopping surges. BrightEdge observed changes in the search engine results pages, making product presentations more shoppable and increasing user engagement with various product views and comparisons.
Laurie Sullivan is a writer and editor for MediaPost.
