Mobile Marketing News - March 2025 | Moburst
Welcome back to our Mobile Marketing Roundup! This month, we’re breaking down the key shifts in mobile, from our expert predictions for Apple’s WWDC25 to Gemini’s growing reach across platforms and plenty of insights to help you stay ahead of the curve. As always, make sure to visit the full blog post for detailed insights and trends. Let's get into it ⬇️
Apple’s WWDC25
Apple’s WWDC25 is officially scheduled for June 9-13, 2025. Rumors are swirling ahead of the event, and the buzz is hard to ignore. Recent reporting suggests that Apple is set to integrate Google’s Gemini AI into its intelligent iPhone features, hinting at a future where AI is (even) more deeply embedded into the user experience. This potential collaboration could significantly impact the way apps interact with data, manage personalization, and drive engagement.
→ Click here to read our full predictions and action points to stay ahead
Google's AI Mode in Search Update
Google has rolled out a significant update to its new AI Mode in Search by integrating Google Lens. This allows users to search by uploading images, opening up a more intuitive and visual way to discover information online.
Here’s how you can leverage this update:
Apple continues to streamline its development process with the latest App Store Connect update. Developers can now submit apps built with Xcode 16.3 RC using cutting-edge SDKs for iOS 18.4 RC, iPadOS 18.4 RC, macOS 15.4 RC, tvOS 18.4 RC, visionOS 2.4 RC, and watchOS 11.4 RC. Additionally, TestFlight now supports these new SDKs for both internal and external testing, making it easier to iterate and refine apps ahead of the official OS launches.
It’s hard to miss Gemini’s expansion across Google’s entire ecosystem, as it’s quickly becoming more than just a search companion or productivity tool. On the development side, Google has now brought Gemini’s visual processing capabilities into Android Studio.
This means developers can now upload images of UI mockups, wireframes, or even screenshots of bugs, and Gemini can generate the corresponding code. This has the potential to significantly speed up app development.
→ Learn how to make the most out of Gemini in Android Studio in the full blog!
Android 16 Platform Stability
Google has released the third beta of Android 16, and this release marks “Platform Stability.” This means the final APIs and system behaviors are now set, giving developers a stable target for their final testing and development efforts.
This is a crucial signal for all businesses with Android apps:
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