Meta AI Statistics And Facts (2025)
The year 2024 witnessed Meta Platforms Inc., earlier called Facebook, achieving breakthroughs in AI, new for affecting and giving business experiences. The growth of Meta has thus been greatly supported by the AI pledge that spans advertising strategies to cutting-edge AI model developments. Meta AI, the artificial intelligence division of Meta Platforms, has experienced significant growth and investment in recent years. As of early 2025, Meta AI boasts over 700 million monthly active users, with projections indicating it could reach 1 billion users within the year. The division’s generative AI tools have attracted more than 4 million advertisers, leading to a 70% year-over-year growth in Advantage & shopping campaigns, which now have an annual revenue run rate exceeding USD 20 billion. This article highlights some key Meta AI statistics and developments, spotlighting the journey in 2024.
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Meta AI Expenditures
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Cumulative Number Of Daily Meta Product Users As Of 4th Quarter 2024
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Average Revenue per User (ARPU) of Meta Platforms from 2011 to 2024
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Global Meta advertising revenue 2024| Statista
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Annual Advertising Revenue of Meta Platforms Worldwide from 2009 to 2024
Annual Revenue per User (ARPU) of Meta Platforms from 2011 to 2024
(Reference: statista.com)
As per Meta AI statistics, the strategic focus of Meta on artificial intelligence in 2024 brought big financial wins, user growth, and technological advancements. With AI across the platform, Meta enhanced user experience and revolutionised advertising strategies, more revenues, and increased market share. With continuous investments in AI infrastructure and a focus on remaining innovative, Meta seemingly stands tall to lead the AI domain for years to come.
In 2024, Meta generated over US$160 billion in advertising revenue, which accounted for the vast majority of its US$164 billion total revenue. AI was mainly used in the optimisation of ad delivery and targeting, increasing efficiency and revenue per user. The AI-powered personalisation of Meta’s Family of Apps was at the core of this growth.
Meta’s investment in AI is very high, with capital expenditures rising to US$39.2 billion in 2024 and projected to reach US$65 billion in 2025. Its open-source Llama model is really central to this strategy, intending to attract developers and AI talent to Meta while placing Meta at the forefront of open AI ecosystems. The Llama open-source model guarantees innovation and long-term adoption across various industries.
Meta reported 3.35 billion daily active users (DAU) across Facebook, Instagram, WhatsApp, and Messenger by Q4 2024. Instagram led with the highest national user counts in India (362M), the U.S. (169M), and Brazil (134M). WhatsApp marked a milestone from the U.S. perspective by crossing 100 million monthly active users, while Threads is close to 200 million global users, indicating enormous adoption of new services.
Most Used Artificial Intelligence (AI) Search And Developer Tools Among Developers Worldwide As Of 2024
Looking at year-over-year comparisons regarding average revenue per user (ARPU) at Meta, in 2024, the ARPU had reached US$49.63 and had been rising from US$44.60 in 2023, showing greater monetisation of the user base, mainly due to AI-powered ads. Most of this came from the Family of Apps category, further justifying ad revenue as the principal business model of Meta.
(Source: statista.com)
In 2024, developers globally used mostly ChatGPT (82%), followed by GitHub Copilot (44%) and Google Gemini (22%). On HuggingFace, GPT-2 ranked tops for open-source downloads with 15.5M. In contrast, Meta’s OPT-125M and Llama 3.1, respectively, ranked third and fourth with 6 million and 5.8 million downloads, showing a steady interest in Meta’s AI offerings.
