Vicky Kaushal celebrates the spirit of individuality and authenticity ...
Generative advertising, driven by AI, allows Meta to create, test, and optimize personalized content at scale, positioning the company as a leader. This trend alters social media dynamics, posing economic and control challenges for users and advertisers, while pressing other tech giants to monetize AI effectively. Social media platforms will face pushback from users and advertisers over generated content. The former will seek ownership over data, the latter over marketing control. Doubts are being cast, even within Meta, about AI's ability to arrive at 'better' solutions.
By commenting, you agree to the Prohibited Content Policy
We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.
Save your favorite articles with a seamless reading experience by downloading the ETBrandEquity App.
Follow us for the latest news, insider access to events, and more. About Us | Contact Us | Newsletters
