AR/XR/AI Insights #19 | Atomic Digital Design
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Insights from Industry Experts
Vogue Business’s senior innovation editor Maghan McDowell is in conversation with Carol Hilsum, a veteran of two decades in fashion e-commerce, having worked with Topshop, Net-a-Porter, and Farfetch. At Farfetch, she spearheaded corporate ventures and managed investments in over 40 startups at the crossroads of fashion and technology. Now co-founder of consultancy StudioThree, Hilsum advises startups and investors on industry-relevant technologies and themes.
In this episode, Hilsum shares her insights on the future and discusses artificial intelligence, Web3, and spatial computing, among other trending topics. Drawing from her experiences in the early days of e-commerce, she recounts firsthand anecdotes such as collaborating with a professor to develop Net-a-Porter’s inaugural personalization tool and reflects on her favorite role as a retail sales floor associate. Hilsum highlights the industry’s significant progress while acknowledging persisting challenges. Additionally, she offers candid advice for startups today, including her thoughts on buzzwords that may be overhyped and should be approached with caution.
Latest Innovations in Tech
Uber Eats is launching a TikTok-like short-form video feed to boost discovery and help restaurants showcase their dishes. Uber Eats’ senior director of Product, Awaneesh Verma, told TechCrunch exclusively in an interview that the new feed is being tested in New York, San Francisco, and Toronto. The company plans to launch the feed worldwide in the future.
With this launch, Uber Eats now joins numerous other popular apps that have launched their own short-form video feeds following TikTok’s rise in popularity, including Instagram, YouTube, Snapchat, and Netflix to name a few. TechCrunch also recently learned that LinkedIn has started experimenting with its own TikTok-like feed.
Earlier this year, OpenAI made waves in the tech community and across various media and arts sectors with the unveiling of Sora, a groundbreaking AI model capable of generating realistic, high-resolution, and smooth videos lasting up to 60 seconds per clip. This innovation sparked excitement among many, while also stirring concerns among traditional videographers and artists. As of February 2024, Sora has not yet been released to the public.
The Integration of AR and AI
Until recently, discussions surrounding developments in AR and AI have been largely separate within the tech community. While AI has traditionally been utilized on the backend to construct immersive AR experiences on mobile devices, its role is rapidly expanding to facilitate the convergence of the physical and digital realms, particularly in the context of AR glasses.
AI plays a pivotal role in enhancing both backend development and user experience; it enables developers to construct 3D models more swiftly and efficiently than ever before, while also facilitating real-time communication across language barriers. With the continued evolution of both technologies, we stand on the brink of a significant lifestyle transformation wherein the physical and digital worlds seamlessly merge with AI-powered AR.
Innovative Advertising Strategies
Snapchat was intentionally crafted to diverge from conventional social media platforms, serving as a space for genuine communication among real friends and family. Our platform prioritizes relationships, fostering a lively, engaged community and cultivating a positive environment conducive to brand engagement and advertising success.
Today, Snap returned to the IAB NewFronts with "More Snapchat," showcasing our commitment to bringing the essence of Snapchat to life for our partners. Through the innovative use of multimedia projection mapping technology, we transformed the iconic Cipriani 25 Broadway into an immersive experience that encapsulates the essence, energy, and joyful spirit of Snapchat.
TikTok serves as the epicenter of cultural phenomena, fostering connections among individuals and brands from diverse backgrounds, experiences, and communities. Through our innovative product suite, advertisers gain the opportunity to associate their brand with the most influential and trending cultural moments.
The Future of Retail and Technology
The collaboration between Estée Lauder Companies and Microsoft exemplifies the fusion of technology and luxury beauty. The cosmetics conglomerate has forged a fresh alliance with tech powerhouse Microsoft to establish an artificial intelligence innovation lab, specifically catering to its Prestige segment.
Starting today, Walmart has the capability to retail physical products directly to users within Roblox. This integration of real-world e-commerce marks a significant step forward in the company's quest to establish itself as a comprehensive hub for virtual living.
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