SPC Baskin Robbins Unveils AI-Developed Ice Cream Created in ...
SPC Baskin Robbins has collaborated with Google Play to introduce a groundbreaking AI-generated ice cream flavor dubbed "Tropical Summer Play." The debut of this innovative product is scheduled for July 15 at the Baskin Robbins Workshop in Korea. "Tropical Summer Play" marks the first Baskin Robbins creation globally to be crafted utilizing Google's cutting-edge AI model, Gemini. This unique flavor seamlessly merges Gemini's strategic and developmental capabilities with Baskin Robbins' technical expertise.
Brand Innovation with Technology
This joint venture highlights Baskin Robbins Korea's continuous commitment to brand innovation by integrating IT advancements like artificial intelligence and big data analysis into their core business functions. In February of this year, Baskin Robbins unveiled the Workshop store, designed as a hub for experimentation and creativity. Within this innovative space operates the "Baskin Robbins AI NPD (New Product Development) System," a revolutionary product development approach leveraging generative AI to conceive new offerings. The initial product to emerge from the AI NPD system, "Orange Earl Grey," was introduced in March.
Launch Event Details
To celebrate the introduction of "Tropical Summer Play," Baskin Robbins and Google Play will be hosting a launch event at the Workshop store on July 15. The event will showcase an overview of the new product and its development journey, along with an exclusive tasting experience. Distinguished guests in attendance will include key executives from both organizations, such as Hur Hee-soo, Chief Strategy Officer of BR Korea, and Shin Kyung-ja, Head of Platform & Ecosystem Marketing for Asia-Pacific at Google. The event will also feature the engaging "My Personal Flavor" activity, enabling participants to receive personalized ice cream recommendations using Gemini based on their MBTI type and current mood.
Transformative Collaboration
An official from Baskin Robbins expressed, "For the first time in Baskin Robbins' global history, we have leveraged Google Gemini's cutting-edge AI technology to develop new products, unlocking boundless possibilities. This partnership, fusing advanced technology with creative concepts, aims to provide customers not just with delightful products but also a unique and unparalleled experience."
