Apple is quietly building a ChatGPT and Gemini rival
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The Evolution of Siri
Before Apple acquired it in 2011, Siri operated as a standalone app aimed at transforming user interactions with their iOS devices. Under Apple's guidance, Siri revolutionized voice assistants, inspiring competitors like Google Assistant and Amazon Alexa. However, advancements in AI technology revealed Siri's limitations, leading to a lag behind competitors providing more conversational and versatile experiences.
Apple's Strategic Update
Apple is now on a mission to enhance Siri's capabilities with a significant update. As per a report by Bloomberg, Apple is working on "LLM Siri," a version driven by advanced large language models. Scheduled for release in Spring 2026, this new version aims to make Siri more conversational and effective in handling complex tasks across various apps. For instance, users may soon rely on Siri to summarize email threads, compose responses, and synchronize schedules seamlessly.
These forthcoming capabilities align with the high standards set by competitors like ChatGPT's Advanced Voice Mode and Google's Gemini Live. Moreover, Apple plans to introduce a complete overhaul of Siri's interface, signaling a bold shift in its AI strategy.
Third-party Collaborations
While preparing for the update, Apple is collaborating with third-party solutions. OpenAI's ChatGPT is expected to integrate with Apple Intelligence in December alongside iOS 18.2, granting iOS users access to advanced conversational tools. Additionally, Apple is exploring partnerships with other AI providers like Google and Anthropic, showcasing its dedication to enhancing Siri's functionality in the interim.
Challenges and Future Outlook
Despite these efforts, Apple faces a steep challenge. Google already embeds generative AI deeply into its ecosystem, providing unparalleled personalization and interactivity through platforms like Gemini. Similarly, Amazon's Alexa maintains its leadership in smart home applications, supported by extensive integrations and a diverse feature set.
