M&C Saatchi SA, Eighty20 launch GrowthMap for data-driven business growth
This comes after the newly established strategic partnership between M&C Saatchi Group South Africa and Eighty20. The two brands assert that Eighty20’s data and innovation will enable organisations to enhance the view of their customer, then identify and size customer growth opportunities, while M&C Saatchi Group SA translates this insight into executable marketing strategy and priorities.
Understanding the Need for GrowthMap
As businesses battle economic headwinds accompanied by increased competition and crowded product categories, they must be precise in identifying real, sustainable growth opportunities. M&C Saatchi group chief strategy officer, Robert Grace emphasizes the importance of knowing precisely where to position and invest marketing spend. He believes that answering the question of where growth will come from and how a business should position itself to capitalize on it requires a different approach and a coming together of very different skill sets.
Grace explains that GrowthMap harnesses the power of data, analytics, and marketing strategy to guide businesses towards untapped, sustainable growth. It essentially acts as a GPS to finding growth opportunities.
The Benefits of GrowthMap
Grace further adds that GrowthMap provides clarity, precision, and practicality to businesses, showing them where to focus and how to capitalize on opportunities. Eighty20 CEO, Steve Burnstone, describes GrowthMap as transformative in shifting a business’s approach to market analysis and strategy formulation.
Burnstone explains that GrowthMap provides a comprehensive view of the market landscape, including market size, customer profiles, spending behaviors, and a brand’s share of wallet at a customer level. By providing businesses with a clear understanding of growth potential, GrowthMap allows them to identify and prioritize initiatives effectively.
How GrowthMap Works
GrowthMap uses data science to overlay market insights and internal customer data, delivering clarity and precision to aid businesses in assessing their brand and product positioning. It helps them prioritize initiatives that promise the greatest returns and provides a clear roadmap outlining the steps required to achieve growth.
M&C Saatchi Group South Africa CEO, Jacques Burger, expresses excitement about the strategic partnership with Eighty20, highlighting the potential of data-fueled solutions to drive more precise positioning for businesses.
