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Artificial Intelligence in Real Estate
AI needs to be told what role it should fulfill when writing, which means letting the tool know whether they are writing as an agent or a marketing specialist.
When using artificial intelligence (AI) tools, including ChatGPT, to write social media posts, house listings and more, agents need to be prepared to make their directions specific.
AI needs to be informed about the role it should fulfill when writing, specifying whether it's as a real estate agent or a marketing specialist. The tools also require information and specifics regarding the writing task and the desired outcome. The AI prompts should include specifics that align with the goals of the real estate agency.
Enhancing AI Usage for Real Estate Agents
Prompts should contain as much data and detail as possible, especially when using these tools to create detailed business plans with actionable goals such as the number of closed transactions and target sales volume an agent aims to achieve. The prompt should also ensure that the AI tool generates weekly and monthly actions that will assist the agent in achieving the yearly goals.
To boost social media engagement, real estate agents should specify which platform the AI tool is writing for, what the AI should generate to enhance engagement and followers, and the point of view from which the posts should be written.
For instance, if an agent seeks Instagram Reel ideas, they must specifically request that content so that viewers halt scrolling and directly message the agent for more details on the home-buying process.
If search engine optimization is crucial, details on that should also be included in the prompt so the AI tool can create the best content. AI can also generate letters or postcards for direct mail campaigns for owners of recently expired listings and prospects, as well as engaging MLS listings.
Source: Inman (01/16/25)
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