ChatGPT's CEO May Have Mastered AI, But His Olive Oil Game Still ...
Sam Altman just wanted to make a home-cooked meal and chat, but a mixup involving a trendy DTC darling now has online users roasting his cooking skills instead. Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more
The Latest Buzz around Sam Altman
These days, at least one corner of the internet, if not the entire internet, seems focused on OpenAI CEO Sam Altman at any given moment. After kicking off 2025 in the headlines with some alarming allegations and a high-profile legal grudge match with none other than Elon Musk, things quickly moved on to his war of words with world-famous animator and Studio Ghibli co-founder Hayao Miyazaki. More recently, the topic du jour with Altman has been his eye-scanning crypto orb company.
The Olive Oil Incident
In the video, Altman’s kitchen appears stocked with two different olive oils from Graza, a relatively new darling in the DTC food space launched in 2022.
Over the years, the brand has steadily gained attention from major publications like Bon Appétit and Fast Company, alongside plenty of organic social media buzz. The brand initially sold just two extra-virgin olive oils and recently added a third version earlier this year. Unlike many on the market, Graza touts the transparency of its supply chain as a key point of distinction.
Its oils are sourced exclusively from Picaul olives produced by a single farm in Jaen, Spain—a region where over half the world’s olive oil is produced. According to the brand’s About Us page, Picual olives are generally considered a superior choice for olive oil due to their high smoke point, long shelf life, and high antioxidant count. The brand has also zigged, whereas many other olive oil brands have zagged with their packaging. Instead of heavy, clunky glass bottles, Graza Olive Oil is sold primarily in more user-friendly plastic squeeze bottles, which chefs prefer. The brand also sells oil refills in 100% recyclable cans to reduce wasted plastic packaging over time.
“Is he using drizzle for sizzle?” reads one comment on Graza’s Instagram post.
