Meta's Ray-Ban Smart Glasses hit 1 million sales as Zuckerberg aims for moreIn a leaked all-hands meeting, Meta CEO Mark Zuckerberg announced that the company has sold over 1 million Ray-Ban Smart Glasses in 2024, a milestone that had not been publicly disclosed before.Zuckerberg sets ambitious targetsZuckerberg expressed satisfaction with the current sales numbers and set his sights on even more ambitious targets for the future. He mentioned that many successful products have reached 5 to 10 million units by the third generation, prompting questions within Meta on whether they can reach 2 million or even 5 million sales in the upcoming years.Meta's leadership in smart glassesCurrently, Meta considers itself a leader in the smart glasses market, with Zuckerberg stating that they pioneered the category and that competitors are expected to enter the market by late 2024 or 2025. The company plans to leverage this early advantage to introduce more people to Meta AI glasses.Zuckerberg has pointed to 2025 as a crucial year for Meta's eyewear business, indicating significant developments on the horizon.Expansion plans and future releasesMeta is planning to expand its lineup in 2025 with Oakley-branded AI glasses and smart glasses featuring a heads-up display. Additionally, Meta's first true AR glasses are anticipated to be launched in 2027.Despite the success of Ray-Ban Smart Glasses, Meta's Reality Labs division, which focuses on VR and AR, has a more complex financial situation. While the division recorded record sales of $1.083 billion in Q4 2024, it also incurred significant expenses totaling $6.05 billion, resulting in an operating loss of $4.967 billion.CFO Susan Li explained that these investments are crucial for the development of future computing platforms and anticipates further operating losses in 2025 as Meta intensifies its efforts to increase the adoption of their AI eyewear products.For more details, you can visit the articles on Meta's eyewear business in 2025, expansion plans for 2025, and upcoming AR glasses in 2027.