Meta Becomes First Fan Tech Partner of UFC - Ministry of SportUFC, the leading mixed martial arts organisation and a part of TKO Group Holdings, has announced a significant multiyear partnership with Meta, aimed at enhancing engagement with its expansive global fanbase, which spans hundreds of millions.Collaboration with MetaIn a groundbreaking move, Meta will serve as UFC’s first official fan technology partner, collaborating to utilise its advanced technology platforms and products. UFC president and CEO, Dana White, expressed his excitement about the partnership, stating, “I’ve had a lot of great partners over the years that have helped us grow this sport, but Mark and his team at Meta are going to do things that will blow away UFC fans.”White also highlighted Meta’s expertise in technology, emphasizing that they will take fan engagement to the next level. The collaboration has already begun with the development of innovations such as a new fighter rankings system, promising an exciting future for UFC fans.Integration of Meta TechnologiesThe partnership will involve the integration of various Meta technologies including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp, and Threads. These innovative platforms are designed to deepen fan engagement with UFC content in unprecedented ways.Meta will also be introduced as the Official AI Glasses Partner of UFC, exploring cutting-edge applications of AI glasses during UFC events. Additionally, Threads, Meta’s platform for public dialogue, will become the Official Social Media Partner for UFC, providing a dedicated space for the UFC community to engage and discuss key highlights of each event.Future CollaborationsAs the partnership evolves, UFC and Meta will continue to work together to unveil new innovations and enhancements that will enrich the UFC experience for fans worldwide. Stay tuned for further updates on the exciting developments resulting from this collaboration.